Ford Focus Estate, 2011
The next-generation Ford Focus Estate is the fifth vehicle to be revealed from Ford Motor Company's new global C-segment platform that will underpin at least ten vehicles around the world and account for two million units of annual production by 2012.
Revealed so far are the new Ford C-MAX and Grand C-MAX models at Frankfurt 2009, the next-generation Ford Focus 4-door and 5-door cars at the 2010 North American International Auto Show, and now the Estate at Geneva.
At Geneva, Ford is also confirming that a global performance vehicle will be developed as part of the next-generation Ford Focus range, and that it will be powered by a version of the 4-cylinder Ford EcoBoost engine family.
Ford Focus Estate Targets Major Customer Base
The attractive next-generation Ford Focus Estate is a crucial model for the European market in particular, as around one third of all Focus customers choose this bodystyle. In some markets, such as Italy and Germany, the estate derivative represents more than half of all Ford Focus cars sold.
With its rakish appearance, the new Ford Focus Estate also makes a design statement and provides the ideal balance of dynamic looks and functional practicality. Full-length integrated roof rails enhance the estate's attractive kinetic design, while the tailgate has a self-closing function and neatly incorporates a compact roof spoiler.
Overall, the C-car segment in Europe remains relatively stable and accounts for around a third of total car sales with roughly five million C-cars sold annually. Although many premium manufacturers have also moved into the segment in recent years, it is among the volume makers that the competition is most fierce.
The market has seen significant fragmentation in the last decade thanks to the development of new bodystyle derivatives beyond the traditional four-door sedan, five-door hatchback and estate models.
By 2012, six bodystyles will cover 85 per cent of customer requirements in the segment in Europe - the four-door sedan, the five-door hatch, the estate, the five-passenger MAV, seven-passenger MAV and the small SUV.
While the Ford Focus Estate will initially launch only in Europe, it has been designed to share the wide range of technologies, fuel efficient powertrains, great driving quality and high levels of craftsmanship that all of Ford's new global C-cars will deliver.
The Ford Focus Estate debuts in the same vibrant Candy Red body colour which was first shown to great acclaim on the new Ford Focus five-door model unveiled at the North American International Motor Show in Detroit.
